Towards a Model for Self-Disclosure on Social Network Sites: A Pilot Study

Résumé

This book chapter examines self-disclosure on social network sites in relation to privacy concerns and the information privacy paradox. In the pilot phase, the authors used partial least squares structural equation modelling to analyse relationships proposed to explain self-disclosure on social network sites. The study confirmed content validity, construct validity and reliability of the adapted model, and preliminary findings showed that the model explains 32.9% of users’ self-disclosure intention.